Shax Brand Designer

Quality design speaks for itself

Quality design speaks for itself

Designing identities that speak your brand’s truth.

Jia Ba Buei

Client/Concept: Jia Ba Buei (呷飽未) — a food brand inspired by a traditional Taiwanese phrase meaning “Are you full yet?”

Objective: Create a brand identity that captures the warmth and cultural resonance of Taiwanese hospitality while spotlighting the use of Tai-Gi (臺語, Taiwanese Hokkien) as a way to preserve and share the native language with younger generations and diaspora communities.

Role in project

Brand Designer

Jia Ba Buei

Client/Concept: Jia Ba Buei (呷飽未) — a food brand inspired by a traditional Taiwanese phrase meaning “Are you full yet?”

Objective: Create a brand identity that captures the warmth and cultural resonance of Taiwanese hospitality while spotlighting the use of Tai-Gi (臺語, Taiwanese Hokkien) as a way to preserve and share the native language with younger generations and diaspora communities.

Role in project

Brand Designer

Yeon-Gil

Client/Concept: Yeon-Gil is a Korean BBQ restaurant that ignites more than just the grill — it sparks a cultural journey through heat, flavor, and connection. The name itself, derived from the Korean words “연(Yeon)” for flame and “길(Gil)” for path, symbolizes a fiery road that brings people together through the shared experience of food.

Objective:
Create a bold and cohesive brand system that reflects Yeon-Gil’s fiery personality — blending the energy of Korean BBQ culture with a modern, urban aesthetic.


Role in Project

Brand Designer

Yeon-Gil

Client/Concept: Yeon-Gil is a Korean BBQ restaurant that ignites more than just the grill — it sparks a cultural journey through heat, flavor, and connection. The name itself, derived from the Korean words “연(Yeon)” for flame and “길(Gil)” for path, symbolizes a fiery road that brings people together through the shared experience of food.

Objective:
Create a bold and cohesive brand system that reflects Yeon-Gil’s fiery personality — blending the energy of Korean BBQ culture with a modern, urban aesthetic.

Role in project

Brand Designer

Moochi

Client/Concept: Moochi is a mochi donut brand that captures the joy of softness and sweetness in a modern, minimal identity. The round logo echoes the donut’s playful form, while the soft teal palette and rounded typography express youthfulness and freshness.

Objective:
Create a friendly and versatile brand identity that feels sweet, modern, and memorable — reflecting the delightful experience of every bite.

Role in Project

Brand Designer

Moochi

Client/Concept: Moochi is a mochi donut brand that captures the joy of softness and sweetness in a modern, minimal identity. The round logo echoes the donut’s playful form, while the soft teal palette and rounded typography express youthfulness and freshness.

Objective:
Create a friendly and versatile brand identity that feels sweet, modern, and memorable — reflecting the delightful experience of every bite.

Role in project

Brand Designer

Moochi

Client/Concept: Moochi is a mochi donut brand that captures the joy of softness and sweetness in a modern, minimal identity. The round logo echoes the donut’s playful form, while the soft teal palette and rounded typography express youthfulness and freshness.

Objective:
Create a friendly and versatile brand identity that feels sweet, modern, and memorable — reflecting the delightful experience of every bite.

Role in Project

Brand Designer

Hiro Ramen

Client/Concept: HIRO RAMEN is a fast-food Japanese ramen chain that blends traditional craftsmanship with modern efficiency. The name “Hiro”, derived from the Japanese “Samurai Hero,” symbolizes the brand’s philosophy of passion, integrity, and excellence.

Objective:
Designed to capture the samurai’s strength and the soul of ramen culture, this identity expresses HIRO RAMEN’s bold character through dynamic form, contrast, and precision.


Role in Project

Brand Designer

Hiro Ramen

Client/Concept: HIRO RAMEN is a fast-food Japanese ramen chain that blends traditional craftsmanship with modern efficiency. The name “Hiro”, derived from the Japanese “Samurai Hero,” symbolizes the brand’s philosophy of passion, integrity, and excellence.

Objective:
Designed to capture the samurai’s strength and the soul of ramen culture, this identity expresses HIRO RAMEN’s bold character through dynamic form, contrast, and precision.

Role in project

Brand Designer

Feeling not enough?

Feeling not enough?

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Graphic designer and expert in

Branding Design

Branding Design

Branding Design

Branding Design

Branding Design

with over

7 years

7 years

7 years

7 years

7 years

of industry experience. Expertise extends to

Motion Graphic

Motion Graphic

Motion Graphic

Motion Graphic

Motion Graphic

enabling him to create dynamic visual

content that enhances brand storytelling across digital platforms.

Currently works as a

Freelancer

Freelancer

Freelancer

Freelancer

Freelancer

Graphic designer and expert in

Branding Design

Branding Design

Branding Design

Branding Design

Branding Design

with over

7 years

7 years

7 years

7 years

7 years

of industry experience. Expertise extends to

Motion Graphic

Motion Graphic

Motion Graphic

Motion Graphic

Motion Graphic

enabling him to create dynamic visual

content that enhances brand storytelling across digital platforms.

Currently works as a

Freelancer

Freelancer

Freelancer

Freelancer

Freelancer

Graphic designer and expert in

Branding Design

Branding Design

Branding Design

Branding Design

Branding Design

with over

7 years

7 years

7 years

7 years

7 years

of industry experience. Expertise extends to

Motion Graphic

Motion Graphic

Motion Graphic

Motion Graphic

Motion Graphic

enabling him to create dynamic visual

content that enhances brand storytelling across digital platforms.

Currently works as a

Freelancer

Freelancer

Freelancer

Freelancer

Freelancer

Skills

Skills

Branding & Visual Identity

Consulting

Marketing & Promotional Design

Print Design

Large-Format & Environmental Graphics

Packaging Design

Social Media Visual Content

Layout & Typography

Motion Graphics (basic to intermediate, if applicable)

+ More

+ More

Experience

Experience

Freelancer

Freelancer

Human

Human

2025 - 2026

2025 - 2026

Graphic Designer

Graphic Designer

AM Branding

AM Branding

2018 - 2025

2018 - 2025

Graphic Designer

Graphic Designer

Marching Technology

Marching Technology

2016 - 2018

2016 - 2018

Visual Designer

Visual Designer

OOK Lady

OOK Lady

2017

2017

Frequently asked questions

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