Branding Projects
Jia Ba Buei
Client/Concept: Jia Ba Buei (呷飽未) — a food brand inspired by a traditional Taiwanese phrase meaning “Are you full yet?”
Objective: Create a brand identity that captures the warmth and cultural resonance of Taiwanese hospitality while spotlighting the use of Tai-Gi (臺語, Taiwanese Hokkien) as a way to preserve and share the native language with younger generations and diaspora communities.
Role in project
Brand Designer
Jia Ba Buei
Client/Concept: Jia Ba Buei (呷飽未) — a food brand inspired by a traditional Taiwanese phrase meaning “Are you full yet?”
Objective: Create a brand identity that captures the warmth and cultural resonance of Taiwanese hospitality while spotlighting the use of Tai-Gi (臺語, Taiwanese Hokkien) as a way to preserve and share the native language with younger generations and diaspora communities.
Role in project
Brand Designer
Jia Ba Buei
Client/Concept: Jia Ba Buei (呷飽未) — a food brand inspired by a traditional Taiwanese phrase meaning “Are you full yet?”
Objective: Create a brand identity that captures the warmth and cultural resonance of Taiwanese hospitality while spotlighting the use of Tai-Gi (臺語, Taiwanese Hokkien) as a way to preserve and share the native language with younger generations and diaspora communities.
Role in project
Brand Designer
Yeon-Gil
Client/Concept: Yeon-Gil is a Korean BBQ restaurant that ignites more than just the grill — it sparks a cultural journey through heat, flavor, and connection. The name itself, derived from the Korean words “연(Yeon)” for flame and “길(Gil)” for path, symbolizes a fiery road that brings people together through the shared experience of food.
Objective:
Create a bold and cohesive brand system that reflects Yeon-Gil’s fiery personality — blending the energy of Korean BBQ culture with a modern, urban aesthetic.
Role in Project
Brand Designer
Yeon-Gil
Client/Concept: Yeon-Gil is a Korean BBQ restaurant that ignites more than just the grill — it sparks a cultural journey through heat, flavor, and connection. The name itself, derived from the Korean words “연(Yeon)” for flame and “길(Gil)” for path, symbolizes a fiery road that brings people together through the shared experience of food.
Objective:
Create a bold and cohesive brand system that reflects Yeon-Gil’s fiery personality — blending the energy of Korean BBQ culture with a modern, urban aesthetic.
Role in project
Brand Designer
Yeon-Gil
Client/Concept: Yeon-Gil is a Korean BBQ restaurant that ignites more than just the grill — it sparks a cultural journey through heat, flavor, and connection. The name itself, derived from the Korean words “연(Yeon)” for flame and “길(Gil)” for path, symbolizes a fiery road that brings people together through the shared experience of food.
Objective:
Create a bold and cohesive brand system that reflects Yeon-Gil’s fiery personality — blending the energy of Korean BBQ culture with a modern, urban aesthetic.
Role in Project
Brand Designer
Moochi
Client/Concept: Moochi is a mochi donut brand that captures the joy of softness and sweetness in a modern, minimal identity. The round logo echoes the donut’s playful form, while the soft teal palette and rounded typography express youthfulness and freshness.
Objective:
Create a friendly and versatile brand identity that feels sweet, modern, and memorable — reflecting the delightful experience of every bite.
Role in Project
Brand Designer
Moochi
Client/Concept: Moochi is a mochi donut brand that captures the joy of softness and sweetness in a modern, minimal identity. The round logo echoes the donut’s playful form, while the soft teal palette and rounded typography express youthfulness and freshness.
Objective:
Create a friendly and versatile brand identity that feels sweet, modern, and memorable — reflecting the delightful experience of every bite.
Role in project
Brand Designer
Moochi
Client/Concept: Moochi is a mochi donut brand that captures the joy of softness and sweetness in a modern, minimal identity. The round logo echoes the donut’s playful form, while the soft teal palette and rounded typography express youthfulness and freshness.
Objective:
Create a friendly and versatile brand identity that feels sweet, modern, and memorable — reflecting the delightful experience of every bite.
Role in Project
Brand Designer
Hiro Ramen
Client/Concept: HIRO RAMEN is a fast-food Japanese ramen chain that blends traditional craftsmanship with modern efficiency. The name “Hiro”, derived from the Japanese “Samurai Hero,” symbolizes the brand’s philosophy of passion, integrity, and excellence.
Objective:
Designed to capture the samurai’s strength and the soul of ramen culture, this identity expresses HIRO RAMEN’s bold character through dynamic form, contrast, and precision.
Role in Project
Brand Designer
Hiro Ramen
Client/Concept: HIRO RAMEN is a fast-food Japanese ramen chain that blends traditional craftsmanship with modern efficiency. The name “Hiro”, derived from the Japanese “Samurai Hero,” symbolizes the brand’s philosophy of passion, integrity, and excellence.
Objective:
Designed to capture the samurai’s strength and the soul of ramen culture, this identity expresses HIRO RAMEN’s bold character through dynamic form, contrast, and precision.
Role in project
Brand Designer